![]() If you’re looking to gain traction, attract new customers, and improve your organic ranking, an Amazon Lightning Deal is a great way to get the job done. Shoppers often flock to product listings that have an arsenal of positive reviews. Rolling out a new product is no small feat. Amazon discounts can make shoppers feel excited about shopping with you and confident that they took advantage of the opportunity to save. While many sellers think of discounting items as a loss, these Amazon deals may increase your rankings and add valuable exposure to your product line. Most importantly, they drive traffic to your product listings, giving you a fresh set of eyes that may never have stumbled upon your product listings otherwise. Oftentimes, shoppers are looking for a reason to buy, and running an Amazon Lightning Deal just may be the determining factor. Some of the primary benefits of Lightning Deals include: Driving Traffic The Amazon Lightning Deal can also be used as a tool to ramp up Prime Day, Cyber Monday, Black Friday, and holiday sales. This gives any seller a considerable advantage with the price-savvy sect of Amazon’s 200 million+ users worldwide. Many Prime shoppers search for Amazon Deals daily. What are the Benefits of Amazon Lightning Deals for Sellers?Īmazon discounts are wildly popular for buyers and sellers alike. An Add to Cart button to complete their sale.A timer displaying how long shoppers have to claim their discount.The total quantity of Lightning Deals that have already been claimed.The available Lightning Deal discount and pre-tax total.The available product variations including color, size, pattern, style, etc.When a Lightning Deal is available, shoppers will see: Deals are limited to one per customer until the promotion period ends or all available deals have been claimed. They can be found on Amazon under Today's Deals or on the Prime Day page. What is a Lightning Deal on Amazon?Īmazon Lightning Deals are short-term promotions that offer a limited number of discounts to Prime Members. So what does this mean for Amazon sellers? Let’s break down the basics. With a limited number of coupons available, the now-or-never style of marketing instills a heart wrenching case of FOMO in eager consumers searching for the biggest bang for their buck. These limited-time promotions promote a sense of urgency in shoppers who must complete their purchase before the clock runs out. While Amazon offers several types of promotions and discounts, the Lightning Deal is one effective way to snag new customers and keep them coming back for more. From bundles to BOGO and beyond, ecommerce sellers consistently flock to this foolproof marketing strategy to get an edge on the competition. So much in fact, that it’s been proven that discounts and coupons drive sales, recruit new customers, and boost profits.
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